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Cities have personalities – Seattle is grunge, Washington D.C. is political, Boston is the oldest of university towns, and Los Angeles is synonymous with the film industry.  But, no city is one thing – and Los Angeles is so much more than a shallow entertainment city that’s portrayed in the media.

We’re a city of entrepreneurs, of sparks in the fitness industry, of Silicon Beach, and of beach bums. And we are the city of entertainment, of storytellers, and at the risk of sounding cliche, of dreamers.

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